Tammy Irg
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April 2024

School Community Appreciation Graphic - APPLE Schools

A Teacher Appreciation Week graphic shared across APPLE Schools’ social channels to thank and celebrate educators. Designed for digital sharing, the visual highlights the impact teachers have in their school communities and reinforces a culture of gratitude.
May 2024

Run for a Reason Fundraising Campaign Graphic – APPLE Schools

A multi-use social graphic promoting the Fort McMurray Inter Pipeline Run for a Reason, using an authentic classroom moment to show how fundraising directly supports APPLE Schools’ in-school nutrition programs and inspire participation.
May 2024

Run for a Reason Fundraising Campaign Graphic – APPLE Schools

A social graphic promoting the Fort McMurray Inter Pipeline Run for a Reason, featuring a local teacher and her children to build trust and encourage donations supporting APPLE Schools’ donor-funded health and wellness programs in schools.
May 2024

Run for Reason Fundraising Campaign Graphic – APPLE Schools

A multi-use social graphic promoting the Fort McMurray Inter Pipeline Run for a Reason, capturing high school students learning about healthy food with fresh fruits and vegetables, and helping donors see how their support makes a real difference through APPLE Schools.
May 2024

Donor Recognition Social Post - APPLE Schools

A reusable, multi-platform donor recognition template designed to easily swap donor logos and streamline appreciation posts. This approach supports consistent donor stewardship for a 100% donor-funded organization.
May 2024

Giving Tuesday Donor Engagement Graphic - Apple Schools

Content and graphic created for a Giving Tuesday campaign to highlight the impact of APPLE Schools programs and encourage donations. Used across digital channels to build awareness and reinforce brand consistency.
November 2025

KudoBoard Activation - Teacher Appreciation - Rio Terrace School

Following the October 2026 Alberta teachers’ strike, I launched a Kudo board where families and students shared messages of gratitude for Rio Terrace teachers. The response was overwhelming, with dozens of heartfelt notes that made educators feel truly supported and appreciated.
Facebook • December 2025

Transition Banner – Community Change Management - Rio Terrace School

This Facebook banner supported the school council’s transition from a private group to a public page, guiding members to the new platform and encouraging sharing. The campaign increased the audience by 20% in the first week, with continued growth over time.
January 2026

Open House Campaign Banner – Rio Terrace School

Originally designed as a Facebook banner, this Open House graphic was easily reworked for Instagram and print use. The piece highlights Rio Terrace School’s French Immersion and English–German Bilingual programs, supporting recruitment through consistent, platform-ready visuals.
January 2026

Reel - Principal Spotlight - Rio Terrace School

This social-first reel introduced the school’s new principal using questions from a Grade 1 class, keeping the tone warm and relatable. The video connected students, families, and staff through thoughtful social storytelling.
February 2026

Reel - Open House - Community Engagement - Rio Terrace School

I created a short-form Open House reel featuring the school principal, inviting families to attend the school’s Open House and get a feel for the Rio Terrace community. The warm, genuine tone reflected the spirit of the school and significantly increased attendance.
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Tammy Irg

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